Douglas Rushkoff wraps up Life, Inc. with the clearest conception of “act local, think global” I’ve read (and usually seems to be misinterpreted). Instead of fighting corporations with corporations of our own [like nonprofits–Ben], or working through corporations to reduce their negative impact on society, we’re better off reinventing ourselves as humans. We live on [...]
I’m thoroughly enjoying Douglas Rushkoff’s Life, Inc.—“how the world became a corporation and how to take it back”. The following comes from the middle of a discussion of how marketers themselves are stuck in wealth bondage, and a critique of Malcolm Gladwell: This [current] generation of ad strategists and corporation psychologists is well aware of [...]
Minimal comment on Microsoft entering the retail space with Apple–esque stores—dumb—but I liked the press release: We’re working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition so that it’s clear, simple and straightforward for consumers everywhere.” You do though [...]
The following is from a handout I created for the CTCnet Conference in which I presented on capacity building models for community engagement. You can download the handout with worksheet (PDF), or read the overview below. Introduction to Community Engagement The core competency for any organization—private or nonprofit, funder or grantee—is learning to manage change [...]
I just received a great set of questions to ask people when conducting Brand Interviews: if you’re trying to lock-down who you are and how to communicate that, it helps to ask people who know you and what they think. These are those questions. What do you personally value most about [YOUR ORGANIZATION]? Why is [...]
I’ve been meaning to type of some of my notes from the NTEN 2008 Conference, but the benefit of waiting is that someone will do it better. Like Britt Bravo: Notes from The Seven Things Everyone Wants: What Freud and Buddha Understood (and We’re Forgetting) about Online Outreach . In short (lots more notes and [...]
