Filed under “beliefs”

Belief-based design

Matt Webb posted “Inbox Hero” about a month back (via AJ): Rand: The question isn’t who is going to let me; it’s who is going to stop me. Anyway, I’ve been thinking about an email app built on a principle of Objectivism. At the moment, my email client defaults to doing nothing, and I must intervene [...]

Understanding Beliefs (and how to change them)

It’s the holiday season which seems to make a lot of people think about beliefs. I’m thinking about this great book on my desk entitled Communication Planning: An Integrated Approach by Sherry Devereaux Ferguson and reading the section on understanding the psychology of audiences (Chapter 7). Citing social psychologist Milton Rokeach the book outlines five [...]