Press Release Rhythm

Minimal comment on Microsoft entering the retail space with Apple-esque stores—dumb—but I liked the press release:

We’re working hard to transform the PC and Microsoft buying experience at retail by improving the articulation and demonstration of the Microsoft innovation and value proposition so that it’s clear, simple and straightforward for consumers everywhere.”

You do though have to mis-pronounce proposition as proposation to really maintain the flow. That would also help to further increase the irony of the ending clause.

Related posts:

  1. American Press Subsidies A brief history of the United State’s subsidies to journalism and the press, from The Nation’s “How to Save Journalism”...
  2. Marketing in Wealth Bondage I’m thoroughly enjoying Douglas Rushkoff’s Life, Inc.—”how the world became a corporation and how to take it back”. The following...


Leave a Reply

(required)

(required)