The Future of Cable Access

Last Saturday was Beyond Broadcast 2007 and being a part of the The Future of Cable Access Working Group got my rear in gear to edit together some soundbites I shot at last November’s Alliance for Community Media Northeast Regional Conference.

During the working group we got to hear the not-opposing viewpoints from Dan Gillmor and Jason Crowe: Cable Access needs to change. The question wasn’t even really what we want it to change into (the video lays it out pretty well), but how can we bring about that change.

I believe that the important part of Cable Access Television is access. Access to:

  • media production tools
  • media distribution systems
  • training to use them
  • media literacy education to understand them

And all of this should be within the context of the needs of the local community.

Cable Access needs to embrace the internet, but it can’t do so as an end. As gross simplification, Cable Access is television because 30 years ago, television was the dominant media model. Today it is looking like the internet is about to become dominant. But 30 years from now, will the internet (the current architecture/protocols) continue to be?

Cable Access needs flexibility. Cable Access should not become Internet Access, it must become Media Access.

Moving towards that vision is difficult. The current state of Cable Access isn’t much of much of a state at all; it’s a series of thousands of isolated fiefdoms, linked together by nearly lone virtue that they took advantage of the same legislation. A bad analogy: the First Amendment allows freedom of religion; that doesn’t mean that the church in your town talks to the one in mine. Nobody even knows where all of them are, and our attempts find them aren’t yielding spectacular results.

But I also believe that that individualism and independence of stations and communities is a strength for the ideals of access. Communities should be able to choose the tools and technologies that best serve their members: television, internet or beyond.

How can we support the independence and ability of Access to meet the needs of their individual communities, yet move forward technologically, logistically and ideologically? This means moving towards the new technologies the internet (currently) affords, taking advantage of the economies of scale of thousands of media centers, and driving cooperation, communication and the idea that when it comes to media access—in any form and through any funding mechanism—”we’re in this together”.

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12 Responses to “The Future of Cable Access”

Guess Who on February 26th, 2007

Library literacy became information literacy which became information, communication and technology literacy. Libraries became media centers and returned to being called libraries. Media Access is contemporary expressions of democracy. What you described: tools, distribution, training, & literacy is the same for embedding technology into K-12 curriculum. It’s really not happening because educators aren’t recognizing the outcomes. Maybe the how-to-bring-about-change rests with understanding the validity and importance of what is being communicated to drive the technology, rather than the other way around.

Daniell Krawczyk on February 28th, 2007

I think more can be learned by our failure to gain substantial momentum with MappingAccess. Got any thoughts on why we can’t even get more stations to self-identify?

Colin Rhinesmith on March 1st, 2007

Great point on the framing of “media access” more broadly, rather than focusing on just Internet access – maybe “network access” is a better term moving forward?

Whatever the speak, i think it’s important for citizen media/journalist folks to recognize the important contributions from cable access (on and off the web) in this area. I think both camps have a lot to learn from each other. The more each connect and share ideas/resources the better off we’ll all be. Particularly, if we can all agree that our goals our similar in helping to connect people to the information they want/need in order to make informed decisions about important stuff happening in their communities and beyond.

Good news is that folks are beginning to take note of the fact that videos shared on blip.tv/YouTube and elsewhere are being produced by folks in cable access. I think this is an important step in establishing cable access (and bridging the recognition gap) in a networked environment moving forward.

Subi on September 17th, 2007

For many people, public access TV is still symbolized by “Wayne’s World,” a “Saturday Night Live” sketch that portrayed two slackers doing a so-bad-it’s-good program from a basement rec room.

But today, the Waynes of the world have a whole new stage on the Web. Homemade videos are viewed by millions each day, giving anyone with a video camera and a fast Internet connection their own “show.”

So do we still need public access TV?

Some cable operators — and others who view the programming as a waste of space on the dial — argue that it’s time to drop public access channels, because there are now so many other forums for people who want to create their own media.

Others say public access is a vital tool of democracy and should be preserved, even if it needs to be tweaked a little.

Last year, legislation in Congress proposed waiving the requirement that cable companies offer public-access channels. The bill didn’t make it to a vote, but public access advocates say they can’t afford to relax.

“Access always can be jeopardized,” said Thomas Poole, executive director of PCTV, Pittsburgh’s public access channel.

Public access supporters argue that Web video isn’t really as democratic as it appears. Sure, anyone can do it — anyone with enough money for a video camera, high-speed Internet access and the right software. The truly democratic media is public access, they say, where the entire community can use camera and studio facilities for free.

Public access is also local, aimed at a specific community, while most Web video is not.

Many in the trenches feel that taking public access away would be an assault on free speech. “The cable companies have the right to raise their rates whenever they want to. Meanwhile they’re trying to cut the community’s voice,” says PCTV community producer Kay Bey, who uses the on-air name of DaButtonPusha and produces several hip-hop music showcases here.

“They’re willing to forgo the voices of the people they say they’re here to serve. Every type of people uses community access — young, elders, rich people, poor people.”

Bill Wade, Post-Gazette
B.E. Barnes prepares to edit a new sports show he is producing with Smokin’ Jim Frazier.
Click photo for larger version
“Corporate greed is getting in the way of democracy,” says PCTV producer Brian T. “It will be a major disservice to communities and individuals everywhere if community-access TV is taken away. Every person who pays for cable TV should be provided with the resources to produce their own local television. Media has been and continues to be one of the most powerful tools to express and communicate individual ideas and should not be compromised.”

He believes old and new forms of citizen media can work together. “Public access TV and sites like YouTube and MySpace complement each other because they are based on the same principle of media created by the people for the people, without interference by big corporations or some other second and third parties.”

But some backers of public access think it needs significant changes.

One of them is Dan Gillmor, director of the Center for Citizen Media and author of “We the Media: Grassroots Journalism by the People, for the People.”

“Public access, by almost any standard, has been a valuable addition to the local media scene,” he wrote on the Center for Citizen Media Web site. “Valuable, but outdated: It’s time to phase out public access — but in a way that brings us even better publicly-created news and entertainment.”

He advocates a 5-to-10-year transition period, during which public access facilities would provide updated training in production techniques, based on a Web model rather than a broadcast model.

After that, public access broadcasting would largely switch from cable systems to the Web.

That, Gillmor says, would benefit everyone — viewers, community producers and the cable companies.

Under his plan, the public would get “a vast array of new programming of all kinds, from a cadre of newly trained citizen media creators. Maybe cable systems will want to put some of it on their channels or maybe not. But the Web makes it unimportant whether they do or not.”

But some say that Gillmor’s proposal discounts the way that public access serves those who don’t have high-speed computer connections available to them.

African-Americans contribute a significant proportion of the programming on PCTV,

“You don’t have many minority-owned TV stations,” said Bey, who is African-American. Community access “gives us a way to get that footage out there. Whether you like the programming or not, at least we have a medium to use.”

Still, PCTV is looking to the future in some of the ways Gillmor suggests.

The station’s programs now stream online on the PCTV Web site. It also offers a digital editing workshop in addition to basic production training.

The channel hopes to add video-on-demand and chat-room features, so viewers can interact more fully with what they’re watching.

“We don’t want to be dinosaurs,” says PCTV’s Poole. “But it’s important we don’t get distracted or our focus so fragmented from our mission as a community television station.”

PCTV’s franchise agreement here expires in two years. “It’s an endangered species if people don’t put any value to it, if people marginalize it. It’s about community support. For it to exist people need to support it and validate it,” Poole says. “Politicians aren’t going to request things unless there’s a demand from the citizens.

“Even if there are some things on the air you don’t agree with, the stage itself is what you’re protecting. You can always go on yourself and say what you want to say.”

That’s what really sets public access apart from commercial TV, Poole says. “You can’t go down to KDKA and say, ‘I want to take out a camera and produce a show.’ ”

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Bajar Libros

engineer on September 18th, 2007

I can only think that that flexibility costs even more money, isn’t it ok to think like that ?

warhammer gold on October 9th, 2008

Flexibility is always going to come at a premium.

Martin on May 18th, 2007

I absolutely agree with the idea that cable access needs flexibility.

outsource on March 14th, 2008

As cable television technology evolves and is replaced by digital media technology, and Congress and lobby groups struggle to redefine policy, public access organizations nationwide stand to lose massive percentages of operating budget. Public access television is dependent upon revenue from cable television services, should cable television disappear from the marketplace then one of the few institutions that supports citizen media may vanish with it.

dotnet uitbesteden on April 5th, 2008

Like a public library, public access television is a public good that benefits the overall community by ensuring that everyone has access to the tools for literacy in today’s digital age.The means of communication are changing and we as citizens need to ensure we have access!

pal tv on May 3rd, 2008

In order to wrestle control out of the hands of cable conglomerates we need to increase activism in this area from a few special interest groups to a nationwide movement.

consultanta it bucuresti on May 18th, 2008

Others say public access is a vital tool of democracy and should be preserved, even if it needs to be tweaked a little.

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